MICROGREEN BUSINESS GUIDE · DORAL, FL

Start a microgreen business in Doral, FL.

Most Doral residents do not realize how much premium hospitality demand sits inside a five mile radius of their kitchen. The hotel restaurants, country club kitchens, and Latin fusion concepts that line NW 36th and 87th run on garnish standards that are not being met by anyone actually growing inside Doral. The grower in Doral who steps up first locks in those accounts before anyone else even notices.

Quick Answer

You can start a microgreen business in Doral with under $400 in initial equipment and grow it into a $3,000 to $7,500 per month side income within 90 days. Here is the local demand picture, the unit economics at Doral wholesale prices, and the operating system used by working microgreen farms.

Walk into the upscale kitchens along Doral Boulevard on a Tuesday and ask the chef where his pea shoots came from this morning. How often do you hear the name of a Doral grower instead of a truck out of a Pompano warehouse?

What Doral buys today

Doral is one of the densest pockets of corporate hospitality in South Florida, with hotel groups, conference catering, and a wave of chef-driven Latin American concepts that all use microgreens as a finishing standard. The demographic skews higher income and brand conscious, which carries straight into how those kitchens plate their food.

Climate is the obvious consideration. The humidity is real year round, and a small dehumidifier paired with disciplined airflow keeps a Doral grow space inside the 65 to 75 degree window microgreens want. Once that is dialed, the season never ends and tray turnover stays steady through summer.

The country club scene around Doral, plus the steady catering work tied to the convention calendar, gives a local grower a second wholesale channel beyond restaurants. That base, combined with the weekend market traffic across Miami-Dade, rounds out a stable book of business.

Every month you wait, another Doral hospitality account signs an annual produce contract with a distributor rolling in from somewhere else. What does it cost you when the GMs you wanted to sell to are already locked in on someone else's purchase order?

The math, in Doral prices

Doral restaurant and hospitality wholesale prices for microgreens sit at the premium end for the metro, with hotel and country club accounts willing to pay for genuinely local, cut-to-order product. Here is what the unit economics look like at conservative Doral numbers.

Startup cost

$400

Trays, soil, seed, lights. Used gear cuts this in half.

Per-tray net

$20-$30

After seed, soil, packaging, delivery.

Trays per week

100

Target for $3K-$5K/mo at Doral pricing.

Break-even week

Week 4

First positive cash week. Most growers hit it.

What that looks like in Doral square footage

A 10 by 10 foot room with two vertical shelving units holds 60 to 80 active trays. That is enough to produce $3,000 to $5,000 per month in Doral at standard wholesale prices. A two-car garage doubles it. A basement triples it.

Picture the week where Sunday is the planting day, Tuesday and Thursday are Doral hotel and club deliveries, and the app tells you exactly which trays to cut. What changes about the rest of your week when the business runs on a system instead of guesswork?

Three things every working microgreen farm in Doral runs on

  1. A seed density and watering plan you trust. The number one cause of failed trays for new growers is over- or under-seeding. The cheat sheet inside Grown Like A Pro gives you grams per 10x20, soak hours, blackout days, harvest day, and watering for sixty-one varieties.
  2. A rotation tracker. Once you are running thirty-plus trays per week, you cannot remember what is in blackout, what is in light growth, what harvests Tuesday. A spreadsheet works for the first month. After that you need a system that pings you the day before each harvest and reorders seed before you run out.
  3. A customer + invoice layer. Restaurants in Doral want predictable weekly invoices and net-15 terms. Farmers market customers want clamshell tracking. Both want consistency. The app handles both.

The IKEA test

If you can follow an IKEA instruction sheet without screaming at the family, you can grow microgreens at a commercial level in Doral. The steps are about that difficulty: open the box, lay out the parts, follow the picture, repeat. Trays are the bookcase. Seed is the dowels.

If you ever did struggle with the IKEA bookshelf, that is exactly why Glappy lives inside the app. Glappy is the in-app coach that breaks every step down barney style, in your own language, from "how do I plant my first tray" to "why is this tray going leggy at day five and what do I do about it tonight." Type the question, get a step-by-step answer. There is no question too basic. The whole point is that a Doral grower starting today is not on their own.

What you are not buying

You are not buying a course. You are not buying a hype product. You are not buying seed from us, and you are not buying trays from us. We do not sell either. Grown Like A Pro is the operating system you run your Doral farm on. The growing happens in your basement.

Try Grown Like A Pro free for 30 days →

Doral microgreen FAQ

How much can I make growing microgreens in Doral?
A working microgreen farm in Doral produces $3,000 to $8,000 per month within 90 days of starting. The math: 100 trays per week, $20 to $30 net revenue per tray, harvested in a basement, garage, or spare room. The ceiling is set by how many restaurants and farmers market customers you can serve, not by the growing setup.
Is it legal to sell microgreens in FL?
Yes. In most of Florida, microgreens fall under the state's cottage food law for direct-to-consumer retail at farmers markets and to private customers. Restaurant wholesale typically requires a basic food handler permit. Verify with the Florida Department of Agriculture before you sign a wholesale contract.
What microgreens sell best in Doral?
Sunflower, pea shoots, and radish are the three highest-volume sellers in nearly every U.S. city, including Doral. Broccoli is the highest-margin variety because of its sulforaphane reputation with health-focused buyers. Specialty varieties like amaranth and shiso command premium pricing from chef-driven restaurants.
How much space do I need to grow microgreens in Doral?
A 10 by 10 foot room with two shelving units holds 60 to 80 active trays, which is enough to produce $3,000 to $5,000 per month. A basement, garage corner, spare bedroom, or sunroom all work in Doral's climate. Vertical shelving is the fastest path to higher revenue per square foot.
What is the best app for tracking microgreen production in Doral?
Grown Like A Pro is the operating system used by working microgreen farms in Doral. It handles seed density math, watering schedules, harvest timing, inventory, customer orders, and the financial side. Free 30-day trial with no credit card.
How long does it take to learn to grow microgreens commercially?
Most growers in Doral are selling their first trays within 30 days of starting. Commercial proficiency, meaning you can run 50-plus trays per week without losing crops to mold or under-seeding, takes 60 to 90 days. The seed density and watering math is the single biggest predictor of how fast you get there.
Do I need a license to sell microgreens in Doral?
For farmers market and direct-to-consumer sales in Doral, most growers operate under Florida's cottage food law with no special license. For wholesale to restaurants and grocery stores, you typically need a basic food handler permit, a sales tax permit, and depending on volume, an inspection from your county health department.
How do I price microgreens to restaurants in Doral?
Restaurant wholesale in Doral runs $1.50 to $2.50 per ounce for standard varieties, $3 to $5 per ounce for specialty varieties like shiso, micro basil, or amaranth. Sell by the pound for repeat accounts. Local fresh commands a premium over the shipped-in product that most Doral restaurants currently buy.

Related guides

Once you have the Doral math in your head, the next read is the density chart that drives every tray you plant.

Microgreens in nearby cities

← All cities