MICROGREEN BUSINESS GUIDE · EXETER, CA

Start a microgreen business in Exeter, CA.

Most Exeter kitchens serving microgreens are split between out-of-town distributors and a handful of local growers stretched thin. The local restaurants and the catering tied to event venues buy microgreens trucked in from Visalia or Fresno. The Exeter grower who steps up first pays themselves first.

Quick Answer

You can start a microgreen business in Exeter with under $400 in initial equipment and grow it into a $1,800 to $5,000 per month side income within 90 days. Here is the local demand picture, the unit economics at Central Valley wholesale prices, and the operating system used by working microgreen farms.

When did you last walk into an Exeter restaurant and hear the kitchen name an Exeter microgreen grower instead of a distributor?

What Exeter buys today

Exeter is a small Tulare County citrus town known for its mural program downtown and a walkable historic main street that draws weekend traffic from the broader Visalia area. The downtown core hosts independent restaurants and family kitchens that plate styled food where fresh garnish matters.

The proximity to Visalia, Lindsay, and Farmersville means an Exeter grower can serve a multi city weekly delivery route. The catering tied to wedding venues in the surrounding citrus country and the community events on the historic main street add additional channels.

Climate is hot dry summer and mild winter, with the foothill edge giving slightly milder temperatures than the valley floor. An insulated garage with basic cooling holds the microgreen window year round at predictable cost.

Every month you wait, another wedding venue and another downtown kitchen settles into a distributor relationship. What does that look like in walked away revenue over two years?

The math, in Exeter prices

Exeter runs at the smaller market wholesale tier with a premium upside on wedding venue catering and multi city delivery. Here is what the numbers look like at conservative Exeter pricing.

Startup cost

$400

Trays, soil, seed, lights. Used gear cuts this in half.

Per-tray net

$20-$30

After seed, soil, packaging, delivery.

Trays per week

100

Target for $3K-$5K/mo at Exeter pricing.

Break-even week

Week 4

First positive cash week. Most growers hit it.

What that looks like in Exeter square footage

A 10 by 10 foot room with two vertical shelving units holds 60 to 80 active trays. That is enough to produce $3,000 to $5,000 per month in Exeter at standard wholesale prices. A two-car garage doubles it. A basement triples it.

Picture six months from now when Exeter kitchens plus a Visalia and Lindsay route all carry your label on one weekly day. What changes about your week when the route runs on a checklist?

Three things every working microgreen farm in Exeter runs on

  1. A seed density and watering plan you trust. The number one cause of failed trays for new growers is over- or under-seeding. The cheat sheet inside Grown Like A Pro gives you grams per 10x20, soak hours, blackout days, harvest day, and watering for sixty-one varieties.
  2. A rotation tracker. Once you are running thirty-plus trays per week, you cannot remember what is in blackout, what is in light growth, what harvests Tuesday. A spreadsheet works for the first month. After that you need a system that pings you the day before each harvest and reorders seed before you run out.
  3. A customer + invoice layer. Restaurants in Exeter want predictable weekly invoices and net-15 terms. Farmers market customers want clamshell tracking. Both want consistency. The app handles both.

The IKEA test

If you can follow an IKEA instruction sheet without screaming at the family, you can grow microgreens at a commercial level in Exeter. The steps are about that difficulty: open the box, lay out the parts, follow the picture, repeat. Trays are the bookcase. Seed is the dowels.

If you ever did struggle with the IKEA bookshelf, that is exactly why Glappy lives inside the app. Glappy is the in-app coach that breaks every step down barney style, in your own language, from "how do I plant my first tray" to "why is this tray going leggy at day five and what do I do about it tonight." Type the question, get a step-by-step answer. There is no question too basic. The whole point is that a Exeter grower starting today is not on their own.

What you are not buying

You are not buying a course. You are not buying a hype product. You are not buying seed from us, and you are not buying trays from us. We do not sell either. Grown Like A Pro is the operating system you run your Exeter farm on. The growing happens in your basement.

Try Grown Like A Pro free for 30 days →

Exeter microgreen FAQ

How much can I make growing microgreens in Exeter?
A working microgreen farm in Exeter produces $3,000 to $8,000 per month within 90 days of starting. The math: 100 trays per week, $20 to $30 net revenue per tray, harvested in a basement, garage, or spare room. The ceiling is set by how many restaurants and farmers market customers you can serve, not by the growing setup.
Is it legal to sell microgreens in CA?
Yes. In most of California, microgreens fall under the state's cottage food law for direct-to-consumer retail at farmers markets and to private customers. Restaurant wholesale typically requires a basic food handler permit. Verify with the California Department of Agriculture before you sign a wholesale contract.
What microgreens sell best in Exeter?
Sunflower, pea shoots, and radish are the three highest-volume sellers in nearly every U.S. city, including Exeter. Broccoli is the highest-margin variety because of its sulforaphane reputation with health-focused buyers. Specialty varieties like amaranth and shiso command premium pricing from chef-driven restaurants.
How much space do I need to grow microgreens in Exeter?
A 10 by 10 foot room with two shelving units holds 60 to 80 active trays, which is enough to produce $3,000 to $5,000 per month. A basement, garage corner, spare bedroom, or sunroom all work in Exeter's climate. Vertical shelving is the fastest path to higher revenue per square foot.
What is the best app for tracking microgreen production in Exeter?
Grown Like A Pro is the operating system used by working microgreen farms in Exeter. It handles seed density math, watering schedules, harvest timing, inventory, customer orders, and the financial side. Free 30-day trial with no credit card.
How long does it take to learn to grow microgreens commercially?
Most growers in Exeter are selling their first trays within 30 days of starting. Commercial proficiency, meaning you can run 50-plus trays per week without losing crops to mold or under-seeding, takes 60 to 90 days. The seed density and watering math is the single biggest predictor of how fast you get there.
Do I need a license to sell microgreens in Exeter?
For farmers market and direct-to-consumer sales in Exeter, most growers operate under California's cottage food law with no special license. For wholesale to restaurants and grocery stores, you typically need a basic food handler permit, a sales tax permit, and depending on volume, an inspection from your county health department.
How do I price microgreens to restaurants in Exeter?
Restaurant wholesale in Exeter runs $1.50 to $2.50 per ounce for standard varieties, $3 to $5 per ounce for specialty varieties like shiso, micro basil, or amaranth. Sell by the pound for repeat accounts. Local fresh commands a premium over the shipped-in product that most Exeter restaurants currently buy.

Related guides

Once you have the Exeter math in your head, the next read is the density chart that drives every tray you plant.

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