MICROGREEN BUSINESS GUIDE · TROY, MI

Start a microgreen business in Troy, MI.

Most Troy residents do not realize how shallow the local microgreen supply actually is for a city this affluent and this dense with restaurants. The corporate centers along Big Beaver, the Somerset Collection adjacencies, and the chef-owned independents are mostly served by greens cut days before service. The Troy grower who fixes that pays themselves first.

Quick Answer

You can start a microgreen business in Troy with under $400 in initial equipment and grow it into a $3,000 to $7,000 per month side income within 90 days. Here is the local demand picture, the unit economics at Troy wholesale prices, and the operating system used by working microgreen farms.

Walk into five restaurants near Somerset or along Big Beaver in Troy on a Tuesday and ask where their microgreens come from. How often is the answer a local grower instead of a national distributor?

What Troy buys today

Troy carries one of the strongest corporate-restaurant bases in Michigan, anchored by Somerset Collection, the dense office park economy along Big Beaver, and a wave of upscale-casual and independent restaurants that serve those workers and shoppers. The catering demand from corporate functions alone is a credible business line for a single-operator grower.

The farmers market scene in Troy and the surrounding Oakland County towns supports a willing-to-pay weekend customer base. Demographically, Troy skews higher-income, professionally educated, and increasingly diverse, with strong demand from juice bars, wellness cafes, and Asian and South Asian kitchens that use microgreens routinely as garnish and finishing.

For indoor growing, Troy's biggest consideration is just real estate, since residential garages and basements are plentiful. A small home setup holds the 65 to 75 degree window microgreens want, and the surrounding wholesale prices make the energy math obvious.

Every week you put this off, another Troy kitchen locks in a distributor invoice for the next twelve months. What does it cost when the highest-margin accounts in your delivery radius are already supplied by someone else?

The math, in Troy prices

Troy restaurant wholesale prices for microgreens trend toward the premium tier, with corporate catering and chef-driven accounts paying for genuinely fresh local product. Here is what the unit economics look like at conservative Troy numbers.

Startup cost

$400

Trays, soil, seed, lights. Used gear cuts this in half.

Per-tray net

$20-$30

After seed, soil, packaging, delivery.

Trays per week

100

Target for $3K-$5K/mo at Troy pricing.

Break-even week

Week 4

First positive cash week. Most growers hit it.

What that looks like in Troy square footage

A 10 by 10 foot room with two vertical shelving units holds 60 to 80 active trays. That is enough to produce $3,000 to $5,000 per month in Troy at standard wholesale prices. A two-car garage doubles it. A basement triples it.

Imagine the week where Sunday is planting day, Tuesday is corporate and restaurant delivery across Troy, Saturday is the local market, and the app tells you exactly which trays to cut. What changes about how you spend your weekdays when the route is on rails?

Three things every working microgreen farm in Troy runs on

  1. A seed density and watering plan you trust. The number one cause of failed trays for new growers is over- or under-seeding. The cheat sheet inside Grown Like A Pro gives you grams per 10x20, soak hours, blackout days, harvest day, and watering for sixty-one varieties.
  2. A rotation tracker. Once you are running thirty-plus trays per week, you cannot remember what is in blackout, what is in light growth, what harvests Tuesday. A spreadsheet works for the first month. After that you need a system that pings you the day before each harvest and reorders seed before you run out.
  3. A customer + invoice layer. Restaurants in Troy want predictable weekly invoices and net-15 terms. Farmers market customers want clamshell tracking. Both want consistency. The app handles both.

The IKEA test

If you can follow an IKEA instruction sheet without screaming at the family, you can grow microgreens at a commercial level in Troy. The steps are about that difficulty: open the box, lay out the parts, follow the picture, repeat. Trays are the bookcase. Seed is the dowels.

If you ever did struggle with the IKEA bookshelf, that is exactly why Glappy lives inside the app. Glappy is the in-app coach that breaks every step down barney style, in your own language, from "how do I plant my first tray" to "why is this tray going leggy at day five and what do I do about it tonight." Type the question, get a step-by-step answer. There is no question too basic. The whole point is that a Troy grower starting today is not on their own.

What you are not buying

You are not buying a course. You are not buying a hype product. You are not buying seed from us, and you are not buying trays from us. We do not sell either. Grown Like A Pro is the operating system you run your Troy farm on. The growing happens in your basement.

Try Grown Like A Pro free for 30 days →

Troy microgreen FAQ

How much can I make growing microgreens in Troy?
A working microgreen farm in Troy produces $3,000 to $8,000 per month within 90 days of starting. The math: 100 trays per week, $20 to $30 net revenue per tray, harvested in a basement, garage, or spare room. The ceiling is set by how many restaurants and farmers market customers you can serve, not by the growing setup.
Is it legal to sell microgreens in MI?
Yes. In most of Michigan, microgreens fall under the state's cottage food law for direct-to-consumer retail at farmers markets and to private customers. Restaurant wholesale typically requires a basic food handler permit. Verify with the Michigan Department of Agriculture before you sign a wholesale contract.
What microgreens sell best in Troy?
Sunflower, pea shoots, and radish are the three highest-volume sellers in nearly every U.S. city, including Troy. Broccoli is the highest-margin variety because of its sulforaphane reputation with health-focused buyers. Specialty varieties like amaranth and shiso command premium pricing from chef-driven restaurants.
How much space do I need to grow microgreens in Troy?
A 10 by 10 foot room with two shelving units holds 60 to 80 active trays, which is enough to produce $3,000 to $5,000 per month. A basement, garage corner, spare bedroom, or sunroom all work in Troy's climate. Vertical shelving is the fastest path to higher revenue per square foot.
What is the best app for tracking microgreen production in Troy?
Grown Like A Pro is the operating system used by working microgreen farms in Troy. It handles seed density math, watering schedules, harvest timing, inventory, customer orders, and the financial side. Free 30-day trial with no credit card.
How long does it take to learn to grow microgreens commercially?
Most growers in Troy are selling their first trays within 30 days of starting. Commercial proficiency, meaning you can run 50-plus trays per week without losing crops to mold or under-seeding, takes 60 to 90 days. The seed density and watering math is the single biggest predictor of how fast you get there.
Do I need a license to sell microgreens in Troy?
For farmers market and direct-to-consumer sales in Troy, most growers operate under Michigan's cottage food law with no special license. For wholesale to restaurants and grocery stores, you typically need a basic food handler permit, a sales tax permit, and depending on volume, an inspection from your county health department.
How do I price microgreens to restaurants in Troy?
Restaurant wholesale in Troy runs $1.50 to $2.50 per ounce for standard varieties, $3 to $5 per ounce for specialty varieties like shiso, micro basil, or amaranth. Sell by the pound for repeat accounts. Local fresh commands a premium over the shipped-in product that most Troy restaurants currently buy.

Related guides

Once you have the Troy math in your head, the next read is the density chart that drives every tray you plant.

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